Kieran Harrod

Brand Design & Consultancy

Kieran Harrod

Brand Design & Consultancy

Kieran Harrod Design
E2E Supply Chain Excellence Logo Design

Leeds, UK


Looking to develop more direct contracts, E2E desired a brand the would pitch directly to key clients.


The development of a classic logo mark in a modernist style elevates E2E above rivals and pitches the experience of the business to customers. Rationalising the longer name into a series of formats supplies E2E with a flexible brand suited to flourishing in a digital first landscape.

Logo design for supply chain management specialist E2E

With over 20 years of delivering cost-effective and efficient supply chains and leading logistic operations on behalf of established global enterprises, E2E Supply Chain Excellence is an interim management company that specialises in genuine end to end supply chain performance improvement and transformation.

E2E works closely alongside established companies, SME’s and larger, to improve their processes and implement best practices across a range of business activities.

The final design solution suggests layers, building on the integration of E2E within a clients business for shop floor to management. The curves and movement of the shapes suggests a supply route and hints at a simplified “chain” graphic element. The mark also incorporates the main initials, E2E, in a subtle but smile raising way.

Logo adjustments to keep balance from “visual flare” associated with light on dark logos.

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