Solution
An engaging individual logo with clear brand recognition usable in a range of formats. Inspired by local data legend Florence Nightingale with a hidden code. Created to be distinct but complementary to the DEBP brand the new design is a confident flexible logo that gives Insight+ an authoritative visual voice.
Insight+ isn’t a new startup, rather it draws on DEBP’s decade in business and wealth of experience with along. Insight+ also brings a team of professionals, enabling the new venture to start on a confident foot. The final design promotes the confidence of an experienced brand whilst broadening its influence within the educational landscape. Inisght+ works alongside partner agencies to deliver research and evaluation projects to improve aspects of education. The brand enables this collaborative nature through flexibility in areas such as co-branding projects and reports. Producing well developed and authoritative pieces of research, the Insight+ design underpins this authority with a brand that commands respect. Stylistically bold and professional, it stands out within the educational sector.Authoritative Educational Research.
Hidden Morse Code within the chart
Data is the key to the services Insight+ provide, therefore putting data at the heart of the brand was essential. Florence Nightingale was both a local and a data pioneer, I took inspiration from Nightingale’s charts to create the logo mark.
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