Kieran Harrod

Brand Design & Consultancy

Kieran Harrod

Brand Design & Consultancy

Kieran Harrod Design

International Cycling Logo

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International Cycling Logo

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Modern cycling logo design with a classic feel.

[/vc_column_text][vc_empty_space height=”64px”][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]Les Randonneurs Mondiaux, an international ultra long distance cycling association based in France.

 

This hardy bunch of cyclists enjoy nothing more than cycling +600km specifically organising events such as Paris-Brest-Paris as well as other 1200km events in Europe, The States and Australia, cycled over around 90 hours. This includes the 4 yearly London Edinburgh London event (LEL), which next year (2013) encompasses a 1400km route from the nations capital to the Scottish seat of power and back.

 

I was approached to create a new logo for the organisation as part of the marketing activities being undertaken by the LEL team (more on my work for this in the near future!).

 

The brief was to create a new image for an international cycling organisation with very traditional roots. They had an existing logo which was a touch eclectic in it construction featuring a globe, two cyclists a bit of French Tricolour and some unassociated text.

 

Original Logo
Original Logo

The final design took a few of these elements but brought them right up to date with a modern “badge” style logo that would suit multiple applications from traditional stationary to cycle jerseys and beyond.

 

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Friar Gate Studios · Ford Street · Derby · DE1 1EE

Found Type – Ridley Hall Cambridge

Found these two examples of nice type, in Cambridge at Ridley Hall. Nothing more to say.

Every File You’ll Ever Need Promise

At some point in the discussion of a new branding project, the client will almost always ask what files they expect to receive. At first, I found this an odd query, although perfectly valid, my assumption was alway that I’d supply every file they’d need, why would I design a logo and do anything less?

How I Design a Logo

I was contacted by a new client to create a logo for a compensation advice website, Compensation Made Easy. The business was a new venture and they had almost everything in place including a web site but they’d not sorted out their logo.

The site was due for launch in a week so the logo was needed FAST! This made encouraged me to create a small video that I’d been thinking about for a while, a condensed sped up version of the design process I go through for such projects.

Apologies if this page looks a little odd, there's been some work undertaken on the site recently and not quite all of the pages have been transferred to the new design!

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