Kieran Harrod

Brand Design & Consultancy

Kieran Harrod

Brand Design & Consultancy

Kieran Harrod Design

Mason Electronics Branding

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]

Mason Electronics Branding

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Bringing the brand of an established business up to date.

[/vc_column_text][vc_empty_space height="64px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Mason Electronics, founded in 1979 are a leading Midlands company providing a comprehensive selection of portable on-site communication systems for sale and hire.

 

After a recent reorganisation Mason approached me to update their logo and branding in order to bring the brand in line with the companies ambition. Over the previous years the organisation had used various forms of logo in multiple shapes and sizes, with each refresh they continued to use old material stocks presenting their customers with an ad-hoc brand.

 

Mason were keen to shake this off and make a fresh start.

 

Working alongside the team at Mason I identified the advantage of keeping the only previous constant, dark blue. A brighter more “blue” colour was chosen as a base and was accompanied by a second almost process blue.

 

Keen to keep the core “radio” nature of the companies activities, I built a radio tower from the A with transmitting waves. The tower isn’t a replica of a nostalgic 50’s TV broadcast tower but modern and clean. This was supported by a smart sans serif typeface and multiple layout versions for various applications.

 

The logo was then rolled out to a set of business cards and a letterhead as well as a corporate calendar topper.

 

Finally if you’re after some radio communication equipment then get in touch with the team at Mason![/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation="fadeIn" row_type="row" use_row_as_full_screen_section="no" type="image_grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" interval="3" source="media_library" images="205,203,202,201,200,199,198,197" img_size="full" external_img_size="" onclick="link_image" custom_links_target="_self" column_number="3" grayscale="no" enable_drag="" direction_nav="" control_nav="" show_image_description="no" pause_on_hover="" frame="" choose_frame="default" images_space="gallery_with_space" title="" custom_srcs="" custom_links=""][vc_column][vc_gallery type="image_grid" images="1612,1613,1614,1615,1616,1618" img_size="full" css_animation="fadeIn" column_number="3" grayscale="no" images_space="gallery_with_space"][/vc_column][/vc_row]

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Friar Gate Studios · Ford Street · Derby · DE1 1EE

The Santa Smart Watch

Santa’s up to date when it comes to tech I’m sure. I think he’d jump at the chance to streamline his Christmas Eve using the latest tech contained on a smart watch with an integrated app to ensure he never misses a delivery!

Found Type Berwick

I mentioned the other week that I liked type applied directly to surfaces. Turns out Berwick-Upon-Tweed was full of it. So here are some images of type I snapped whilst I was there.

Every File You’ll Ever Need Promise

At some point in the discussion of a new branding project, the client will almost always ask what files they expect to receive. At first, I found this an odd query, although perfectly valid, my assumption was alway that I’d supply every file they’d need, why would I design a logo and do anything less?

Apologies if this page looks a little odd, there's been some work undertaken on the site recently and not quite all of the pages have been transferred to the new design!

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