The refreshed Guidebook was to be packed with new content, images and information. I worked alongside the team at Crich to design the Guidebook alongside their brand guidelines. The Crich team were keen to provide a clean, clear look to the Guidebook, this involved stripping back some of the more over-decorative elements of the brand and streamline fonts and photography frames, some of which had given other marketing aterials a “seaside tram” feel, but didn’t encompass the wider tram history the museum explored.
The book is compact, easy to handle whilst visiting, and utilises well-sized text, carefully set with a selection of great images of the Tramway Village in action as well as historical images of the site as it developed.
An especially interesting spread includes a timeline of the sites history, the arrivals of each tramcar and the progress of the site from hobby enthusiasts storage to a popular local day out.
The final printed piece, a 52-page perfect bound book, feels excellent to hold, the print provided made a great job of the production. You can buy the Guidebook from the Tramway Village when you visit, or if it’s perhaps a little too far, purchase it online from the Crich Tramway website.
The project was great to work on, the folks at the Tramway Village a pleasure to collaborate with and I’m delighted with the result of the hard work of everyone involved.