I’ve shared the signage I created for Yellow Rail in various places, but I realise I’d not really gathered it all in one place. The development of the yellow brand has been some 10 years in the making and when the firm moved into a new 15,000 sq ft facility in Pride Park in order to accommodate the company’s growing order book and increasing customer base, the opportunity arose to install some good looking signage.
The team at Yellow were keen to ensure the signage gave the correct impression and matched the prestige of their highly visible premises within view of Pride Park Stadium.
Alongside a couple of practical way-finding signs, there was opportunity to add some more impactful installations as well as some internal branding elements.
I created 3 marquee signs, one above the building reception formed from deep 3d letters, a large sign high on the building side, illuminated, that would be seen from the Pride Park direction and third, an illuminated totem that sat on the corner of the plot. The latter signs position creates additional impact as it sits at the front of the roadside which leads to multiple units, and suggests the premises is even larger than it is.
The aim here was to attract a level of prestige. The budget option would be a standard “print on acrylic”, and at previous premises that had previously been the only option, mostly thanks to budget concerns. The new site is very visible and on a highly sought after road. Opting for budget signs wasn’t on the cards, the building signs needed to match the ambition of the firm itself, not be a shrinking violet.