When developing a brand it’s often down to having the experience to know what’s good, selecting the best fonts for the job and explaining why that is.
It’s Truss but it’s not Quite Right
Occasionally, like Liz Truss in the eyes of the Conservative Party members, things are good but not quite right. When a logo draft is good but not quite right, it doesn’t crash the UK economy.
Small Touches, Big Difference
Finding those little touches that bring the brand together as a whole.
How do you select colours for your brand?
Choosing colours is often one of the more subjective elements of a brand.
Why I travelled to Aberdeen when I could have stayed at my desk in Derby…
A project that I could have completed “from my desk” but developed into something much better with some on-the-ground research.
