When Yellow moved into a new building, we needed some ambitious looking signage to fit with the ambitious plans of the firm.
Font and Centred
When developing a brand it’s often down to having the experience to know what’s good, selecting the best fonts for the job and explaining why that is.
It’s Truss but it’s not Quite Right
Occasionally, like Liz Truss in the eyes of the Conservative Party members, things are good but not quite right. When a logo draft is good but not quite right, it doesn’t crash the UK economy.
Landmark Logo Design
Designing logos that include local landmarks without them looking naff.
What’s in a Name?
Does it matter what your brand is called? As the bard said “What’s in a name?”
Small Touches, Big Difference
Finding those little touches that bring the brand together as a whole.
How do you select colours for your brand?
Choosing colours is often one of the more subjective elements of a brand.
Why I travelled to Aberdeen when I could have stayed at my desk in Derby…
A project that I could have completed “from my desk” but developed into something much better with some on-the-ground research.
Making Stock Photography Unique to Your Brand
Own-able images are important in supporting the wider brand and helping your products stand out from the crowd!
