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Victoria Written Logo Branding

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Freelance Copywriting Logo Design and Brand Direction

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The Project: Targeting SME’s through direct sales and social channels, Victoria Written was looking to introduce a visual brand that reflects the creation of successful copy, being clear, crisp and without “waffle”.

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The Solution: I developed a contemporary and understated brand that reflected the personality of Victoria. The design will aid in positioning the business as a professional, successful copywriting service. At the same time the design hints at the personal nature of developing a business relationship alongside Victoria.

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[/vc_column_text][vc_empty_space height="64px"][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="2/3"][vc_column_text]Pitching a Word Strategist, Victoria Written offers services centre around copywriting; but the business is “Far more than copywriting”, with an eye on strategies and marketing around the wording and presentation of a clients business.

Using a unique serif font combined with a sharp clean logo, the design creates a highly modern look whilst reflecting the care and craft inherent in the art of copywriting.

I created the original design using some paper cutting, highlighting the origin of the word "write" and referencing the manual process of writing with a manual design method. This was digitised for the final pace but I kept the original paper cut triangles and repurposed them with some hand drawn additions for a series of "stickers" for use across the brand especially on social media posts.[/vc_column_text][/vc_column_inner][vc_column_inner width="1/3"][vc_single_image image="6101" img_size="full" alignment="center" onclick="link_image" qode_css_animation="element_from_fade" qode_hover_animation="zoom_in"][vc_single_image image="5860" img_size="full" add_caption="yes" alignment="center" onclick="link_image" qode_css_animation="element_from_fade" qode_hover_animation="zoom_in"][/vc_column_inner][/vc_row_inner][vc_empty_space height="64px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" css=".vc_custom_1598021684950{padding-top: 14px !important;padding-bottom: 10px !important;}" z_index=""][vc_column][vc_empty_space height="64px"][vc_single_image image="5858" img_size="full" alignment="center" onclick="link_image" qode_css_animation="element_from_fade" qode_hover_animation="zoom_in"][vc_single_image image="5854" img_size="full" alignment="center" onclick="link_image" qode_css_animation="element_from_fade" qode_hover_animation="zoom_in"][vc_single_image image="5853" img_size="full" alignment="center" onclick="link_image" qode_css_animation="element_from_fade" qode_hover_animation="zoom_in"][vc_single_image image="5856" img_size="full" alignment="center" onclick="link_image" qode_css_animation="element_from_fade" qode_hover_animation="zoom_in"][vc_single_image image="5857" img_size="full" alignment="center" onclick="link_image" qode_css_animation="element_from_fade" qode_hover_animation="zoom_in"][vc_empty_space][/vc_column][/vc_row]