Kieran Harrod

Brand Design & Consultancy

Kieran Harrod

Brand Design & Consultancy

Kieran Harrod Design

Victoria Written Logo Branding

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Victoria Written Logo Branding

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Freelance Copywriting Logo Design and Brand Direction

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The Project: Targeting SME’s through direct sales and social channels, Victoria Written was looking to introduce a visual brand that reflects the creation of successful copy, being clear, crisp and without “waffle”.

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The Solution: I developed a contemporary and understated brand that reflected the personality of Victoria. The design will aid in positioning the business as a professional, successful copywriting service. At the same time the design hints at the personal nature of developing a business relationship alongside Victoria.

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Far more than copywriting.

[/vc_column_text][vc_empty_space height="64px"][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="2/3"][vc_column_text]Pitching a Word Strategist, Victoria Written offers services centre around copywriting; but the business is “Far more than copywriting”, with an eye on strategies and marketing around the wording and presentation of a clients business.

 

Using a unique serif font combined with a sharp clean logo, the design creates a highly modern look whilst reflecting the care and craft inherent in the art of copywriting.

 

I created the original design using some paper cutting, highlighting the origin of the word "write" and referencing the manual process of writing with a manual design method. This was digitised for the final pace but I kept the original paper cut triangles and repurposed them with some hand drawn additions for a series of "stickers" for use across the brand especially on social media posts.[/vc_column_text][/vc_column_inner][vc_column_inner width="1/3"][vc_single_image image="6101" img_size="full" alignment="center" onclick="link_image" qode_css_animation="element_from_fade" qode_hover_animation="zoom_in"][vc_single_image image="5860" img_size="full" add_caption="yes" alignment="center" onclick="link_image" qode_css_animation="element_from_fade" qode_hover_animation="zoom_in"][/vc_column_inner][/vc_row_inner][vc_empty_space height="64px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" css=".vc_custom_1598021684950{padding-top: 14px !important;padding-bottom: 10px !important;}" z_index=""][vc_column][vc_empty_space height="64px"][vc_single_image image="5858" img_size="full" alignment="center" onclick="link_image" qode_css_animation="element_from_fade" qode_hover_animation="zoom_in"][vc_single_image image="5854" img_size="full" alignment="center" onclick="link_image" qode_css_animation="element_from_fade" qode_hover_animation="zoom_in"][vc_single_image image="5853" img_size="full" alignment="center" onclick="link_image" qode_css_animation="element_from_fade" qode_hover_animation="zoom_in"][vc_single_image image="5856" img_size="full" alignment="center" onclick="link_image" qode_css_animation="element_from_fade" qode_hover_animation="zoom_in"][vc_single_image image="5857" img_size="full" alignment="center" onclick="link_image" qode_css_animation="element_from_fade" qode_hover_animation="zoom_in"][vc_empty_space][/vc_column][/vc_row]

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Friar Gate Studios · Ford Street · Derby · DE1 1EE

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A concept design for a high end carpet store based around carpet loops.

YSP

If you’ve not visited the Yorkshire Sculpture Park, near Wakefield, I highly recommend it. It’s set in 500 acres of the grounds of the 18th Century Bretton Hall, which is now part of the University of Leeds.

ValueLicensing Recommendation

At ValueLicensing we have a very technical and unique product to sell, which is certainly not easy to market and promote. Therefore my brief to Kieran was a complex and challenging one, as we had never had sales collateral designed before. Kieran was incredibly professional, efficient and creative in finding the right solution and imagery for our small business messages. His attention to detail and skills were very apparent, and we will certainly be using his services again for other design projects!

Apologies if this page looks a little odd, there's been some work undertaken on the site recently and not quite all of the pages have been transferred to the new design!

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