Kieran Harrod

Brand Design & Consultancy

Kieran Harrod

Brand Design & Consultancy

Kieran Harrod Design
White Noise Project Music Artist Branding



Develop a creative brand identity to support the ambitions of an independent music creator. The visual brand needed to chime with the audio brand.


What better way to create a musical brand than to use music itself? I developed an intriguing brand using music to generate patterns from paint medium before refining the design for a digital-first application.

How Does Sound Look?

I took on the challenge of representing White Noise Project visually by allowing the music to generate the work. Experimenting with paint medium thicknesses, chunks of music, volume, bass and treble on a charity shop speaker. Tuning the settings and paints to create jumping paint, arcing, splatting and bouncing from the speaker head.

The medium jumping in action!

After the fun capturing this by placing paper at differing heights to imprint patterns on the page, the process of digitising  began, combining patterns to develop a final set of visual logo elements with a halftone finish.

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Friar Gate Studios · Ford Street · Derby · DE1 1EE

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