Solution
What better way to create a musical brand than to use music itself? I developed an intriguing brand using music to generate patterns from paint medium before refining the design for a digital-first application.
I took on the challenge of representing White Noise Project visually by allowing the music to generate the work. Experimenting with paint medium thicknesses, chunks of music, volume, bass and treble on a charity shop speaker. Tuning the settings and paints to create jumping paint, arcing, splatting and bouncing from the speaker head.How Does Sound Look?
The medium jumping in action!
After the fun capturing this by placing paper at differing heights to imprint patterns on the page, the process of digitising began, combining patterns to develop a final set of visual logo elements with a halftone finish.
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