Kieran Harrod

Brand Design & Consultancy

Kieran Harrod

Brand Design & Consultancy

Kieran Harrod Design

Windsor Chester Windsor Cycling Logo and Branding

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Windsor Chester Windsor Cycling Logo and Branding

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Modern heraldic logo design and wider branding for exclusive 600km cycle event Windsor Chester Windsor.

[/vc_column_text][vc_empty_space height=”64px”][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]Windsor Chester Windsor (WCW) is a 600km Audax cycling event between the titular cities. I created the logo and branding for this exclusive endurance experience.

 

WCW was the UK’s first ever 600km Audax event established in 1976 as a qualifying event for the highly prestigious Paris-Brest-Paris (PBP) even in France. Audax comes from the latin for bold, an it’s encompassed by the 1200km Parisian event, qualifying and completing in PBP remains the pinnacle of the discipline.

 

The 2015 event was something of a relaunch for the the event and the organises wanted something that represented the classic nature of the meeting but that was also modern and forward thinking.

 

I created a heraldry based brand that drew its inspiration from the history of the two cities, Windsor and Chester, with their royal connections, rivers and city sigils. The design features elements from cycling as well as featuring the Audax UK branding.

 

The orange and blue colour scheme creates a striking impact and creates a space for bright and bold designs for cycling shirts and other materials. You get an idea on what happened in the 2015 event via this video from Damon Peacock.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_single_image image=”1488″ img_size=”full” alignment=”center” qode_css_animation=””][vc_single_image image=”1490″ img_size=”full” alignment=”center” qode_css_animation=””][vc_empty_space][vc_video link=”https://youtu.be/wgfZW3tLsqE”][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”fadeIn” row_type=”row” use_row_as_full_screen_section=”no” type=”image_grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” interval=”3″ source=”media_library” images=”205,203,202,201,200,199,198,197″ img_size=”full” external_img_size=”” onclick=”link_image” custom_links_target=”_self” column_number=”3″ grayscale=”no” enable_drag=”” direction_nav=”” control_nav=”” show_image_description=”no” pause_on_hover=”” frame=”” choose_frame=”default” images_space=”gallery_with_space” title=”” custom_srcs=”” custom_links=””][vc_column][vc_gallery type=”image_grid” images=”1487,1488,1489,1490,1491,1483,1485,1484,1492,1486″ img_size=”full” css_animation=”fadeIn” column_number=”3″ grayscale=”no” images_space=”gallery_with_space”][vc_empty_space][/vc_column][/vc_row]

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Friar Gate Studios · Ford Street · Derby · DE1 1EE

ValueLicensing Recommendation

At ValueLicensing we have a very technical and unique product to sell, which is certainly not easy to market and promote. Therefore my brief to Kieran was a complex and challenging one, as we had never had sales collateral designed before. Kieran was incredibly professional, efficient and creative in finding the right solution and imagery for our small business messages. His attention to detail and skills were very apparent, and we will certainly be using his services again for other design projects!

Frozen Party Invites and other Frozen Party Bits!

Outnumbered as I am 3:1 by ladies in the family, I do on occasion turn my design talents to some more girly design tasks. Our eldest, obsessed as she is with the endlessly successful Disney film Frozen, chose this as the theme for her recent Birthday party. Here are the invites I created.

Bright Geometric

An early (and ambitious) logo and colour exploration for a business supplies company.

Apologies if this page looks a little odd, there's been some work undertaken on the site recently and not quite all of the pages have been transferred to the new design!

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